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Real Estate Success Story – 515 East 72nd Street #35D

AN EXPIRED LISTING THAT SOLD JUST SHY OF THE ASKING PRICE

515 E 72nd St. #35D failed to sell previously while listed with another broker. It has 3 bedrooms, 2.5 baths, 2 wrap terraces and dramatic views of the East River, Queensboro Bridge and iconic Midtown Towers. I was able to get a sales price of $3.275 million, a number just shy of the $3.3 million asking price, and a 60-day closing.

Some steps I took to get 35D sold:
• Re-positioned 35D with an aggressive marketing plan to stand out from
the competition.
• Top quality photos, staging and a compelling property video.
• Promotion on over 40 real estate websites and through all my social
media channels.
• Heavily advertised open houses attracted many buyers resulting in multiple offers.
• Very strategic negotiations drove the offers and resulted in an excellent
sales price.

If you’re looking for an evaluation on how to get your home sold, contact me below!

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