How to Stand Out with Carol Staab's Custom Creative Property Marketing Framework

How to Stand Out with Carol Staab's Custom Creative Property Marketing Framework

The world of real estate is unforgiving. Homes come on the market and sit, waiting for a potential buyer to realize their promise. Most savvy sellers wish for a more streamlined, expedient sale that generates the highest offers possible. Knowing how to expertly navigate the housing market is an invaluable skill, as you need top-notch marketing insight and expertise to give your home a leg up over all the rest. This is where your agent comes in.

Thankfully, trusted luxury broker Carol Staab can make your home stand out on the market with a custom creative property marketing framework. This bespoke approach has a proven success rate, with an unrivaled level of customer attention and world-class marketing efforts. With her top-notch techniques and attention to detail, Carol will help you achieve a winning sale. Read on.

The approach

A custom creative property marketing framework begins with uncovering what you want to accomplish in your sale. From the very start, Carol ensures that you stay aligned with your goals. She will consult with you to determine your needs and create a custom approach that all but guarantees results.

With a careful and thorough analysis, Carol will guide you to a competitive and realistic asking price for your property. The process involves a detailed evaluation of various factors to arrive at an optimal price that strikes a balance between your expectations and market conditions. With an accurate list price, your property is sure to generate interest from buyers.

From there, Carol works for her clients by leveraging her luxury marketing experience and creative mindset to connect the property with serious buyers who are ready to make offers. Of course, to do this, her extensive professional network and exceptional insight come into play.

Professional photography of the home's best features

A major component of developing your brand identity is promoting your listing by highlighting all your home’s amazing features. The right picture in real estate can truly make magic happen. Working with professional stagers and expert photographers can make a home come to life.

Top-tier staging can give rooms a more spacious, functional, sophisticated feel and, with the right lighting and imagery, make potential buyers long to relax in that space. Carol will connect with her trusted team of the industry’s best, from stagers and videographers to photographers, publicists, and graphic designers, to effectively market your property’s most alluring attributes.

With 3D tours, video marketing, and walkthroughs, buyers searching for a home can get a glimpse of your property before deciding to tour it in person. According to the NAR, virtual tours can drive home sales significantly faster than those without them.

Reaching your target audience

If you want to experience a stress-free, successful sale with a high price point at the closing table, an expert marketing tactic is key. With Carol’s custom creative property marketing framework, you can set a stage for luxury in your listing that buyers are drawn to.

Carol will employ a combination of print and digital strategies to promote your listing effectively on the Upper East Side real estate market. Print marketing involves traditional methods, such as brochures, flyers, postcards, and newspaper advertisements, to level up your outreach. By working with her graphic design team, Carol will create impressive marketing materials, like a trifold brochure with alluring images, a property description, and the property’s layout, to complement your online listing and strengthen your outreach. These tangible materials are distributed at open houses, local events, and high-traffic areas, capturing the attention of potential buyers.

Digital strategies encompass a wide range of online platforms, including real estate websites, social media, and email marketing tactics. With her creative custom property marketing framework, Carol will create compelling online listings with high-quality images, detailed descriptions, and virtual tours to engage internet-savvy buyers. She will leverage social media to showcase properties, conduct live virtual tours, and engage with the online community. Email marketing enables personalized communication with interested prospects and previous clients, keeping them updated on new listings and market trends.

The seamless integration of print and digital strategies ensures that she can maximize your listing’s exposure, increase lead generation, and provide a comprehensive marketing approach that caters to the preferences of today's housing market.
1. The online listing
When you list with Carol, you gain access to the global exposure on both the Douglas Elliman website and Carol’s prestigious property site. These luxury domains are indispensable for highlighting your gorgeous property and networking with buyers looking for a high-end property just like yours. By hosting your listing on these sites, you can expect maximum buyer exposure and interest as luxury buyers peruse the available properties, view video tours, read property descriptions, and more. In addition, full-page ads for your beloved property will be listed in the New York Post, Robb Report, and more.
2. Social media ads
Using social media to market homes has become an indispensable strategy in the real estate industry. Carol will leverage social media platforms like Facebook, Instagram, Twitter, and LinkedIn to create engaging content featuring high-quality images, videos, and virtual tours of the properties she represents.

By tapping into these advertising efforts and utilizing relevant hashtags, Carol can reach potential buyers more effectively. Social media also facilitates direct interaction with interested parties, enabling her to address inquiries promptly and build relationships. Additionally, social media analytics provide valuable insights into user engagement, helping refine the marketing strategies at play. Overall, social media presents an invaluable opportunity to amplify visibility, increase leads, and ultimately expedite the sale.
3. Email marketing campaigns
Carol always plans for an effective email marketing strategy. Buyers are encouraged to sign up for emails, save their search history, or create an account. With effective email marketing, buyers can easily connect with incredible listings and find the right fit. Buyers can simply check their email newsletters for updates on their interests as new homes become available, leading them to property descriptions, digital flipbooks, and listings for beautiful properties — including yours!
4. Extensive professional networking
Through her established connections within the luxury industry, Carol can tap into a vast network of other professionals, including brokers, agents, and industry experts. Through these relationships, your property will be promoted to Carol’s extensive global network of savvy luxury agents, expanding your listing’s outreach and increasing the likelihood of finding the right match.

Attending industry events, conferences, and local real estate association meetings further strengthens these connections and fosters valuable partnerships. By leveraging professional networks, Carol can access a broader pool of qualified buyers, gain insights into market trends, and create a more efficient and effective selling process for her clients. For you, this translates to more leads and a faster and more profitable sale.
5. Hosting open houses
When you have Carol Staab in your corner, she handles all property tours, as she’s ready to show off everything your home has to offer. During the tour, she will expertly answer questions,  highlight the property's beauty and promise by showing off its features, and give the client time to visualize themselves in the space. She's committed to ensuring the buyer loves your home so that you can get top-dollar offers.
6. Seal the deal and make the sale
With professionalism and prowess, Carol is a highly skilled intermediary between you and your potential buyers during negotiations. The primary goal is to secure the best possible deal while maintaining open communication and professionalism throughout. Carol will leverage her in-depth knowledge of the local market and property-specific strengths to establish a strong negotiating position. She will skillfully handle offers and counteroffers, strategically highlighting the property's unique features and value propositions to attract serious buyers. At every point, she is ready to adeptly navigate any challenges or objections that may arise during negotiations, ensuring that your best interests are protected.

Expect the best

If you are hoping to sell a luxury property in Upper East Side real estate, reach out to a true professional who knows how to guide you to success. From start to finish, Carol does everything she can to ensure a happy and beneficial deal. Contact Carol Staab today to learn how she can help you achieve the sale you’ve been hoping for.

*Header photo courtesy of Carol Staab

Work With Carol

Carol Staab has an innovative luxury real estate practice that provides an elite level of concierge service through unparalleled world-class marketing and a hands-on business approach. Her mission is to give her clients an exceptional experience while helping them achieve the best results possible.