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A Bespoke Approach to Selling Your Home

“An Innovative and Creative Process for Your Success”


Step 1:

Carol talks to you about your needs, desires and challenges. Then, she conducts a full review and analysis of your property including careful interpretation of sales data, market trends and your timeline. The outcome of this analysis helps to determine the best asking price as well as to help her develop a marketing plan that aligns with your goals. 


Step 2:

Carol develops a brand identity for your property and builds an aggressive promotional strategy around it. It’s a similar approach taken by top luxury property developers. She collaborates with her team of the best photographers, stagers, videographers, publicists, and graphic designers to create the highest level of marketing assets to promote your property. These marketing assets strongly influence the perception of your property in the eyes of the buyer. 


Step 3:

After the branding is complete, Carol promotes your property through many channels to cast the widest net possible. After all, a great marketing campaign without massive reach is ineffective. Therefore, Carol’s approach includes digital and print strategies, social media, advertising, PR mentions and networking events. In addition, your property is promoted to Carol’s very high and ultra-high net worth global network.  Carol’s marketing campaigns generates a high level of buyer interest. 

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Step 4:

Property tours are conducted personally by Carol not delegated to an assistant.  Her belief is that how a property is shown and what is said or not said can make all the difference between buyers moving forward or just crossing your property off their list. 


Step 5:

An offer is made by a buyer. Carol negotiates fiercely on your behalf to get the best outcome possible. After an offer is accepted, she collaborates closely with your attorney making sure all the documents are provided for the transaction and to answer any questions.

Contract negotiations are conducted between the buyer’s and seller’s attorneys.  After all the terms of the contract are agreed upon, you will sign the contract.  If you are selling a co-op or condominium a board application is required.  Carol will review the board application with the buyer’s broker to make sure that is complete  before it is submitted to the board for approval. After the board application is approved the closing can be scheduled. 


Step 6:

The closing is scheduled and goes smoothly. From the moment you start working with Carol, her bespoke white glove concierge service starts and follows you through the closing and beyond. Her mission is for you to have a successful sale and an exceptional five-star client experience. 



Once you have sold your home, you’re free to take the next step on your journey. Whether this is relocating to a new city, moving into a larger home, downsizing or buying a vacation home, knowing all your selling responsibilities have been taken care of will help you achieve peace of mind for your new path. We will be there to provide you with any additional services that you may need in the future.

Carol Staab’s Bespoke Approach To Selling Luxury Real Estate

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What's Your Home Really Worth?

What's Your Home Really Worth?

Your Home Valuation

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Searching for a Manhattan luxury real estate broker for both buying and selling? Carol Staab is your go-to expert with unparalleled NYC market knowledge. Leverage Carol's extensive network of top-tier professionals for complex real estate matters like air rights and legal advice, all while enjoying moderate ancillary costs. Specializing in strategic negotiations, Carol masterfully secures and sells high-...

— Michael Watson - chairman of Canopius & Laurie Banez- Head of Casualty at Canopius


I am writing this letter to thank you and congratulate you on the sale of 1049 Fifth Avenue Penthouse 3. It was a pleasure to work with a true professional in the marketing and ultimate sale of the penthouse. Your design and implementation of an aggressive marketing plan was vital to the success of the sale. I know that you promoted the penthouse locally and internationally to all your exclusive residen...

— Donald F.- Berman & Freedman P.C | Attorney representing 1049 Fifth Avenue PH3 Seller, Nancy K.


I just want to take a moment to let you know how please we are with your services and performance as our broker in the sale of 1049 Fifth Avenue PH3. You worked tirelessly on our listing in both marketing and personally showing the penthouse to prospective buyers that culminated in a prompt cash sale for full price. I was particularly impressed with your ability to understand and evaluate the marketplac...

— Nancy K. | 1049 Fifth Avenue PH3 Seller

Work With Carol

Carol Staab has an innovative luxury real estate practice that provides an elite level of concierge service through unparalleled world-class marketing and a hands-on business approach. Her mission is to give her clients an exceptional experience while helping them achieve the best results possible.